To be continue…

 franchise

Collaging program into a singe body of basic geometric form, simplifies the exterior to absurdity and intensifies the interior to perplexity.
…Designing a program becomes the only thing that requires DESIGNING, which reduces exterior facade to a sale pitch for an architect’s brand. Singular focus on a program strips architect of a brand, by doing so paves the road to an architectural franchise, where one simple geometric shape is designed to accommodate all possible PROGRAM configurations.
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