Tschumi makes the point in his essay from Event Cities 3, “Concept, Context, Content.” that context is an interpretation just as much as concept and content is. He uses the example that the preservationist sees a habitat for fish and wildlife, where the industrialist sees turbines to provide energy to thousands.
He categorizes three types of relationships that concept and context (in an architectural project) can be in: indifference, reciprocity, and conflict. Indifference is where they exist independently of each other, with no acknowledgement of the other. Reciprocity is where there is a polite give and take and they both try to coexist together. And conflict is where they intentionally intervene in each other, violently subverting the other.