The City of Hoarding – Plan

Hoarding claims to be the regulating line between complete & incomplete, formed & formless, order & disorder, imageable & un-imageable.  The mirrored Mega-hoarding of the City of Hoarding inserted onto the fabric of London calls into question the necessity of these dichotomies and scrambles their manifestations within the City and the city. It blurs the sharp distinctions between stasis and fluidity which hoarding conventionally attempts to maintain.  One key moment in this scrambling is the erasure and replacement of the north by the south in the mirrored reflection of the City’s southern elevation.  

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