THIS IS ABOUT BIO-ADVERTISING
The idea of the sphere or the orb relates to the idea of the body (the ‘whole’). Although at some points in the posts I will be arguing for it to be seen as an organ [both however fit into the notion of a system]. The sphere I have drawn previously is that of a corporation. Current corporations, especially those in the health industry are not simply fully globalised, but also highly integrated (deeply rooted). Each research centre location, each production site, each corporate office is deeply rooted into the local social, political and economic condition [all be it not their architecture in relation to the city as my analogy of a ‘placebo’ alludes to?]. Although head quartered in, say Switzerland, the multi-nodal (poly-central?) nature of the intelligence set-up through which they operate, implies that they are transnational.
“In the period between the end of the Cold War in 1989 and the events of September 11, 2001, human rights became the dominant moral narrative by which world politics was organised. Inspired by the momentous political and cultural transformations taking place at the time, from the fall of the Berlin Wall to the spread of global communications technologies, promoters of human-rights discourse optimistically predicted that a transnational public sphere dedicated to democratic values would emerge. (We now know, of course, that such predictions were wrong, as early post-Cold War hopes gave way to the harsh realities of contemporary globalisation.)
In order to help create the transnational public sphere they envisioned, international human-rights activists deployed a number of strategies, among them the production and circulation of testimonies by victims of rights abuses. A testimony is a first-person narrative in which an individual’s account of bodily suffering at the hands of oppressive governments or other agents comes to stand for the oppression of a group. Rooted in the Christian notions of witnessing and of the body as vehicle of suffering, testimony is a deeply persuasive cultural form that animates and moves Western sensibilities. Although testimony has long played an important part in rights advocacy (dating back to abolitionism), its use grew in the 1990s, when testimonies proliferated in multiple genres and arenas, from written texts to film and video documentaries to live performances and face-to-face encounters at activist meetings, NGO forums, and governmental hearings.‘ …online testimony, in activists’ attempts to construct a transnational public.”
From: ‘Human Rights, Testimony and Transnational Publicity’ by Meg McLagan
The Orb/The Sphere becomes Testimony as a vehicle for a transnational public?
“To render something public once meant submitting it to the critical judgment of others; in recent years, publicity has gained new meanings – making something public is the result of a “bewildering array of spatial and technical mediations.” As Arvind Rajagopal notes: “the effect of the means and modes of reproduction, whether analog or digital, electronic or mechanical [biological? ], and the space of an event, whether in a shopping mall, a crowd, [or] a city square [a body? ], or, for that matter, in a broadcast image or a Web site, all shape the experience of publicity in significant and different ways. The kinds of visibility a public event has are not secondary to its being public; rather, they condition the forms of publicity mobilised.”