Posting a draft since the final is taking ages as I fight another cold, since when did I become so sickly? The drawing is assembly of 4 cube facades which would be removed one by one from a model. The drawing is of a space that lives in between external facade and internal walls of brand house. Together they assemble my space that is both real and cognitive, but most importantly free for interpretation and experimentation as opposed to brand house that boxed its architects in.
The Lone Ranger was a popular TV series from 1949 to 1957, the main character Lone Ranger was played my Clayton Moore. In the series every villain that Lone Ranger would encounter would make him take of the mask, but he would always prevail before that could happen. After TV series ended Clayton continued to wear his Long Ranger costume including the mask, Moore often was quoted as saying he had “fallen in love with the Lone Ranger character”, he adhered to Lone Ranger Creed making himself in all aspects indistinguishable from his character.
In 1979, the owner of the Ranger character, Jack Wrather, obtained a court order prohibiting Moore from making future appearances as The Lone Ranger. Wrather anticipated making a new film version of the story, and did not want the value of the character being undercut by Moore’s appearances. Also, Wrather did not want to encourage the belief that the 65-year-old Moore would be playing the role in the new picture. Eventually a law suit was filed against Moore, and the judge patiently explained to Moore that he is not allowed to use the brand of The Lone Ranger, Moore on the other hand was arguing that he is not a brand, he is The Lone Ranger. The discussion would go back and forth until the judge ordered him to take off the mask… a request that Lone Ranger has heard so many times in his life.
The mask came off and The Lone Ranger man was never seen again.
The brand house uses facade to advertise architectural brands, while co-branding for the brand house itself. At the moment there are 5 brands (Gehry Partners, OMA, ZHA, Richard Meier, Libeskind) however the crane is there to suggest the process is ongoing.