Rote Bete Salat

Rote Beete


This is a possible intro for the project (aka beetroot salad):


We live in an age of over-information, where we produce, consume and digest images in volumes higher than ever before.

In our society we are bombarded by images every day, that are able to reach us through disparate media and in every possible context. Through screens we can now access and see billions of photographs, illustrations and drawings through an extremely condensed interface.

Social media give us a contemporary version of the ancient scroll, offering an endless cycle of pictures that can be viewed at any time.

The advertisement industry has covered our cities in an array of leaflets, papers, billboards and signs, which get consumed day after day by millions of people.

This constant exposure has made us insensible towards the image, often leading us to overlook its specific qualities.

Each picture carries within itself layers and layers of information, which often, intentionally or not, don’t manage to reach the surface and get delivered to the viewer.

What is going on in one image? What is its history? Who is behind its composition? Why is it coloured in a particular way? What is the hierarchy of the elements within it?

The project is intended to unravel these hidden layers, by creating images that use the very concept of the image and its construction as a subject.

Due to the over abundance of visual material that we are confronted with in our daily lives, the project will treat single images as fragments, and use them to compose more images by juxtaposing them and blending them together, ultimately creating composite constructs.

These constructs are a composition of condensed fragments of different origins.

The fragments are collapsed into a single representation, which can be entered from several points, and can be freely navigated, as the different parts of the drawing seamlessly connect to one another.

Bits of personal memories, parts of cities, recent news stories, paintings and seminal architectural projects collide and coexist within the same space of the paper.

By means of its own flatness, the paper aims to shed an equal light on all of the fragments, annihilating any hierarchy of importance that might exist between them.

The compositions invite the viewer to get lost within the dense and detailed scenes, equally allowing zoom-ins and zoom-outs.

Using the zoom as an operative tool, one might discover hidden details within the drawings, which can reveal other scenes nested within each other. (This is referring to the format of the presentation for the jury. I want to try to use projections as a more spatial way of entering within the drawings and zooming inside them to find others).

Since images are often a way to convey narrative, the project starts with an analysis of ancient miniatures, used as an entrance point to the world of narrative illustrations.

A miniature is often a representation of a condensed story. Since Illustrations were made for entire chapters of text, the artists working on them needed to face the challenge of representing a whole story through a single image…..


following this there will be a description of one of the miniatures, as a way to enter into the miniature worlds.

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2 Responses to Rote Bete Salat

  1. Natasha Sandmeier says:

    I would recommend first writing a short 3 point outline for the text
    1. intro of thesis argument
    2. image saturation – amount / density / overlay
    3. the miniature – size, why then, why now
    4. ?
    5. conclusion – reframe and reargue the thesis

    At the moment, I guess the text above is related to image saturation, but I think you also really need to address the medium – not how you do the miniature, but why the miniature is your medium of choice? Also refer back to what you presented in the first 2 juries and see if there are ideas there that you have left out, but would be worth reincorporating.

    Also in terms of the content you choose would be useful to explain how you align your medium with your content.

    • Alessandro Magliani says:

      ok working on it today! That was just fresh out of my head and very unedited, I will keep you posted with more text later.