Recon Project: The Factory of the History of the Future of the Image

This weekend, I documented my Factory of the History of the Future of the Image in the AA’s Green Room for the first time. It took me all morning to set up the tables (ca. 2m x 2m), about an hour to fix a column and other bits of the model and a lot of battery power.

Format Factory, Documenting the curation of Image Formats

Format Factory, Documenting the curation of Image Formats

The Recon Project, a reaction towards Aby M. Warburg’s (1866-1929) Mnemosyne Atlas, (1924-1929), was attempting to recontextualize the image as a medium to a message by stripping back its content and emphasising on its format.

FORMAT

Origin

mid 19th century: via French and German from Latin formatus (liber) ‘shaped (book)’, past participle of formare ‘to form’.

noun

1.The way in which something is arranged or set out: the conventional format of TV situation comedies

1.1 The shape, size, and presentation of a book or periodical: the format is A4 on newsprint (as modifier, in combination) large-format paperbacks

1.2 The medium in which a sound recording is made available: he has just re-issued the collection in CD format

1.3 Computing: A defined structure for the processing, storage, or display of data: a data file in binary format

verb (formats, formatting, formatted)

1 (Especially in computing) arrange or put into a format: how to format a document

1.1 Prepare (a storage medium) to receive data: you will be able to format a disk

Synonyms

design, style, presentation, appearance, look;

form, shape, size;

arrangement, plan, scheme, composition, make-up, configuration, structure, set-up

(source: http://www.oxforddictionaries.com)

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2 Responses to Recon Project: The Factory of the History of the Future of the Image

  1. Nara Ha says:

    Quotation for Anouk:

    Banal ideas cannot be rescued by beautiful execution.
    by Sol LeWitt, Sentences on Conceptual Art

    • Anouk Ahlborn says:

      It’s an interesting question: Which has more value, an skillfull execution of a bad idea or a clumsy execution of a brilliant idea?