I am a product too. Just of a different factory.

After Tuesday’s tutorial I spent some time thinking or to be more precise re-thinking the recon project. I decided to shift away from the wood (log), as it is too literal to Fagus and to be honest with you not the best or most creative idea of mines.

So I looked at my notes… and… the thoughts are below:

Last shapes the shoe, what is it that shapes Architecture? I do, we do, all of us do! If you think about it, what is the difference between the shoe last and myself? There is almost no difference but the physical appearance. Shoe last is the product of the Fagus, I am a product too, just of a different factory, in my case it is perhaps the AA(FI). Yearly thousands of lasts are produced all over the world, same with architecture students. One might say that the shoe last is a very individual product, but what about thousands of those in mass production, of same size, same shape, same material… And what about an architecture graduate? Some of us after graduating become those ‘individuals’, by that I mean setting up your own practice, leading your work, finding yourself; but many of us fall under the term of ‘mass production’, literally doing the same thing for years and years; and certainly some of us just represent those ‘old shoe lasts’ which are no longer needed – due to lack of job, or simply because they don’t ‘fit’ the profile.

Who am I and what is my Identity? Do I have one at all? How do I give shape to culture of myself? What category do I fall under?

If the AA is the factory, how would it be called?

Architectural Association School of Architecture – AASA?

or maybe

Architectural Association Factory of Identity – AAFI?


I got very inspired by Zak’s seminar and by the medias and ways they work. I am also looking to reflect on Max Hertwig’s technics he used when working for Fagus. I am currently working on a drawing and probably will be able to show tomorrow. Comments are welcome.

Many thanks



P.S. Who was AA’s Carl Benscheidt in the past and who is he or she now?

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2 Responses to I am a product too. Just of a different factory.

  1. Natasha Sandmeier says:

    I don’t totally understand it – but think it’s going in an interesting direction! I like what you’ve done with the banner – makes for the beginning of an interesting set of images.

    • Djordje Stupar says:

      Thank you. To be honest with you, it is a bit raw at the moment, but I think that developing my thoughts through different medias will help me take control over it soon.