Have been feeling quite stuck, possibly over-thinking (trying to see what “it” is at the end) so thought it would be useful, in trying to clear my head, to write, to formulate my thoughts and set down the basic principles of what I am trying to do.
The Factory (Warhol’s studio) becomes a testing ground which explores the ‘syntax’ with which to understand the fabrication process, the action (or verb) and the fabricated.
THE ASSEMBLY LINE:
‘To judd’ or ‘to juddify’ are identity fabrication processes.
The process uses a collection as input which is then subjected to a series of observations (piece by piece) that generate a set of permanent coordinates which define the identity output.
‘To judd’ – to dissociate the object from illusionism and representation in order to expose its quality as a whole.
Quality of the object – characteristics that define the objects’ integrity such as – the 3 dimensions, geometry, material, location and environment.
‘To juddify’- devise the coordinates for the collection according to its visual requirements and the relationship of the object to the space.
– design the permanent installation of a collection.
I am going to judd Warhols’ 32 Campbell’s Soup Cans and juddify his studio.
But I am asking myself….. what would (for example) Warhols’ couch become if I try to judd it?
Also, when moving to a larger scale, such as Soho (or the city), a new set of factors and situations come in play. How do the terms described above transform?